Advertising

We have a concert coming up at the school and we want to know how much to spend on internet advertising.  The more we advertise, the higher will be our revenue R from ticket sales, but of course, the higher we'll sell (up to a point), but also, the higher will be our advertising costs C.  What should we do to maximize our profit

P=R-C

On the x-axis is the number of Kspots of advertising we buy (at $50 perKspot) and plotted against this are our cost and revenue.

The problem is to find the value of x that maximizes our profit.

Click this link to access a comprehensive playbook of this activity: Advertising Playbook

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